#15 Amy Bonsall @IDEO - What is venture design?
Amy Bonsall is a head of venture design at IDEO. She currently works in the Palo Alto studio, leading a team of seven business designers. She is also an instructor in the recent IDEO’s course Designing a Business, which teaches venture design.
In the episode we covered:
what is venture design and how it is different to lean startup,
what is Amy looking in business design candidates,
and how you can create prototypes that will give answers decrease uncertainty in your business or product team.
You can download the mp3 file by right-clicking here.
2:20 How did Amy get into design?
5:30 How do you get a job as a business designer (at IDEO)?
13:20 What skills do business designers need?
21:40 What is venture design?
28:00 How is venture design different from Lean Startup approach?
31:15 Behavioral vs attitudinal prototypes
35:10 How do you know you are making progress?
43:40 A good example of venture design
45:45 One thing about design Amy has changed her mind about