#2 Joe Gerber @IDEO: Business thinking creates more opportunities for creativity, not less
Joe Gerber is a business designer and a managing director of IDEO CoLAB. After studying biology, taking an MBA, and working as a product manager, he joined IDEO as the first business designer in the New York office.
In the episode we spoke about:
how to systematically test your design so that it achieves users and business goals,
the role of vocabulary in bridging different design disciplines,
how do you use design approach to reduce risks in highly risky business situations,
and Joe's favourite business design questions that you can use in your project.
Listen to the episode
You can download the mp3 file by right-clicking here.
2:00 How did Joe go from studying Biology to taking an MBA and working at IDEO?
7:45 The role of vocabulary in bridging different design disciplines
9:20 How did Joe teach fellow designers about business?
14:30 Why is understanding business relevant for designers?
18:25 How to use simple math to create a learning plan for your project (Discovery Driven Planning)?
28:00 Examples of live prototyping
31:50 How do you measure and present results of design work?
39:15 What is venture design and who is it for?
46:20 Advice for designers who are just starting their career?
47:40 What is one thing about design Joe has changed his mind about?