#8 Kate Rutter: How to measure and quantify design
Kate Rutter is an adjunct professor at California College of the Arts. She is a phenomenal UX designer with a strong background in arts and painting, so she sometimes refers to herself as a sketchnoter and graphic recorder. But she also combines her visual skills with data and metrics, particularly in her design process.
In the episode we spoke about:
- why it makes sense to measure design,
- how to find a design metric for your project,
- and how you connect a design metric to business value.
Listen to the episode
- You can listen and subscribe to the podcast on iTunes, Overcast, Stitcher, Spotify, Google Play (only in the US) and CastBox.
- You can download the mp3 file by right-clicking here.
- 1:50 How Kate got into design?
- 7:05 Kate's early design project
- 10:40 Where did Kate get the idea to measure design?
- 14:30 How to find a design metric for your project?
- 18:30 What is a good metric?
- 22:40 What to do if you have the feeling that your metric is wrong?
- 27:30 Why should metrics be normalized (in form of ratios)?
- 33:30 Why is measuring design important?
- 39:30 How focusing solely on metrics can go wrong?
- 41:40 How do you find a design metric for physical products?
- 44:00 On what time frame should you collect and analyze data?
- 46:40 How do you connect a design with a business metric?
- 50:10 Kate's advice for young designers
- 51:50 What is one thing about design that Kate changed her mind about?
- 54:10 Being a designer consultant vs being a designer in a product company