#31 How to design for valuable customers? (mini d.MBA episode)


Imagine you are running a hotel. Who would you rather have as a customer? High value but one-time visitor or an average customer who will keep coming back for many years? It depends on their spending habits and our costs, right?

Lifetime Value (LTV) is a concept that can help us determine the business value of our customers and with that understand:

  • who is an ideal customer,

  • how much they are worth to a business,

  • and how much we can spend on acquiring a customer.

In this mini d.MBA episode we cover the definition of lifetime value and its relevance for designers.

Alen FaljicComment