#4 Marc Hemeon: Design is not art

Marc Hemeon Beyond Users

Marc Hemeon has a truly impressive CV. He has lead design at YouTube, Google Ventures, Oakley, Digg, Design Inc, Fflick and lately Ease Central. He has been designing since 1996 and is a true veteran in the design community. 

In this episode we spoke about:

  • the distinction between art and design,
  • how ugly design can beat beautiful design,
  • how to explain the value of your work to non-designers by finding the metrics they care about. 

Listen to the episode

Show notes:

  • 2:10 How did Marc get into design in 1996?
  • 4:50 How to sell design services?
  • 10:20 How to show the value of your work by finding the metrics that organisation cares for
  • 16:30 How Marc presents his designs to get buy-in from stakeholders
  • 21:30 Asking for information and feedback from stakeholders?
  • 25:30 Finding the balance between user goals and business goals (defining your design ethics)
  • 29:40 Examples of balancing user and business goals
  • 36:05 Marc's biggest design mistake (aka YouTube player disaster)
  • 39:00 Design Inc's story (and what clients want from designers)
  • 42:40 "Career exercise" that each designer has to do
  • 50:00 Why Design Inc did not succeed
  • 56:00 Marc explains why "design is not art"
  • 1:02:30 Success = 80% Sell, 20% Design
  • 1:08:35 What advice would Marc give to young designers?
  • 1:12:20 What is one thing about design Marc has changed his mind about? 


Alen FaljicComment