#19 How Jonathan almost bankrupted AJ&Smart (Business Design Jam 2)
The second episode of Business Design Jam was all over the place. But in a good way.
We talked about Tesla, PewDiePie, Microsoft' Xbox and a lot about AJ&Smart’s products and journey. Among other things, Jonathan told us how he nearly bankrupted the agency and how he solved it.
You can download the mp3 file by right-clicking here.
2:05 Tesla’s product strategy to create an affordable electric car (article)
5:45 How offering too much can hurt your business
8:50 How AJ&Smart started with expensive workshops before launching an online course
9:45 How to create baby steps to achieve your main goal (McKinsey’s Three Horizons)
12:00 How did AJ&Smart test their idea for an online course (testing viability)
24:20 How to create sales/business prototypes
26:50 Examples of million-dollar business ran by individuals
37:15 How Jonathan almost bankrupted AJ&Smart this summer