#12 Taco Carlier @VanMoof - How this designer disrupted the bike industry with a bike subscription
Taco is an industrial designer who turned his love for bikes, design, and business into a successful company, which is disrupting the bike industry. The company has recently launched the VanMoof+, a subscription service for bikes, disrupting its own business model.
In the episode we talked:
- how VanMoof prepared its business for a launch of a subscription service,
- how the company introduced an innovative Bike Hunter service that helps their customers when their bikes are stolen,
- and what are the advantages and disadvantages of a closed design system (VanMoof design all bike parts in-house).
LISTEN TO THE EPISODE
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- You can download the mp3 file by right-clicking here.
- 2:20 How did Taco get the idea for starting VanMoof?
- 5:05 The current state of the bike industry
- 10:10 What makes the bike industry hard to disrupt?
- 12:10 The biggest tipping point in the VanMoof story
- 15:00 How and why VanMoof introduced VanMoof+ subscription service for bikes?
- 16:50 How does a subscription service make business sense for VanMoof?
- 19:40 How did VanMoof come up with the price for their subscription prices?
- 23:50 How is VanMoof solving the bike theft problem?
- 31:20 What are the advantages and disadvantages of a closed system?
- 33:45 The biggest challenges of a subscription service
- 35:10 How is VanMoof gathering and synthesizing customer feedback?
- 36:20 What happens to bikes when a subscriber returns them?
- 39:20 VanMoof 5-year goals
- 40:20 Where is Taco's love for business and entrepreneurship coming from?